Client & Company Background
Mills Pharmacy, a local fixture in Brookwood, Alabama, first learned about Curaechoice through its customers—primarily employees from the nearby Mercedes-Benz plant. Patients introduced the program by asking if the pharmacy accepted Curaechoice, and it quickly became a valuable addition to Mills Pharmacy’s offerings. Hannah, a Pharmacist at Mills, shared that Curaechoice has led to a noticeable increase in customer traffic, estimating a 5% growth.
She attributed this to the program’s zero-copay model, which has drawn new patients seeking affordable and convenient prescription options. For patients, Curaechoice offers significant financial relief, particularly for maintenance medications for chronic conditions like diabetes and high blood pressure. Hannah noted that customers appreciate being able to fill their prescriptions at a small-town pharmacy close to home. This convenience, combined with the cost savings, has strengthened customer loyalty and satisfaction.
From an operational perspective, Hannah highlighted the program’s ease of use. Minor initial onboarding issues were quickly resolved, and the program has since integrated seamlessly into the pharmacy’s workflow. “Once they’re in the system, there are no more issues—it’s straightforward and easy to manage,” she explained.
Curaechoice has been a simple and effective program for both our pharmacy and our patients. The zero copays and ease of use make it a great addition.Mills Pharmacy
Partnership with Curaechoice & MillsPharmacy
The Curaechoice High-Performance Pharmacy Network is an innovative program designed to remove financial barriers to prescription medications. Its “zero-zero-zero” model—zero copays, zero deductibles, and zero coinsurance—ensures that employees of self-insured companies, like those at Mercedes-Benz, can access their prescriptions without any out-of-pocket costs.
“Curaechoice has an incredible impact because it aligns patient affordability with pharmacy efficiency,” says Sapna Gondell, Director of Client & Partner Operations for Curaechoice. “By streamlining access to zero-cost prescriptions, we not only enhance customer satisfaction but also help pharmacies like Mills Pharmacy grow their patient base.”
Curaechoice supports over 30,000 pharmacies nationwide, including independent community pharmacies like Mills Pharmacy. This program fosters medication adherence, improves employee well-being, and reduces long-term healthcare costs. Patients are the ultimate beneficiaries, gaining access to essential medications without the financial stress often associated with prescription costs. For pharmacies like Mills, Curaechoice represents an opportunity to enhance community care while supporting business growth.
Further Impacts
Hannah also praised Curaechoice’s Member Support team for their responsiveness and helpfulness. On the rare occasions she needed assistance, her questions were answered promptly, ensuring a smooth experience for both the pharmacy team and their patients.
Looking Ahead & Recommendations
Mills Pharmacy has embraced the Curaechoice program as a key part of its commitment to serving the Brookwood community. Mills Pharmacy’s experience demonstrates how Curaechoice can transform patient outcomes, enhance operational efficiency, and strengthen the role of local pharmacies in their communities.
