Client & Company Background
Woodstock Drug, a trusted pharmacy located in Woodstock, Alabama, has seen a significant change since joining the Curaechoice High-Performance Pharmacy Network. Hailey, a pharmacy technician, shared how the program has positively impacted both their business and their customers. The pharmacy initially learned about Curaechoice through a combination of outreach from the program and inquiries from Mercedes-Benz employees.
The proximity of the Mercedes-Benz plant has made Woodstock Drug a convenient choice for employees using Curaechoice, particularly for maintenance medications like those for diabetes, high blood pressure, and heart disease. Since accepting Curaechoice, Woodstock Drug has experienced an estimated 20% increase in customer traffic. Hailey emphasized that the program has drawn in new patients, many of whom are Mercedes-Benz employees. “It’s definitely a bonus that we take Curaechoice now,” she said.
Sapna Gondell, Director of Client & Partner Operations for Curaechoice, remarked: “Curaechoice creates meaningful opportunities for pharmacies by simplifying access to zero-copay prescriptions. Programs like this not only improve patient satisfaction but also help pharmacies like Woodstock Drug build stronger community ties and increase customer traffic. By eliminating cost barriers, we enable pharmacies to grow sustainably while ensuring patients can access.”
The zero-copays make it even better for our customers.Woodstock Drug
Partnership with Curaechoice & Woodstock Pharmacy
Patients have expressed their satisfaction with Curaechoice’s zero-copay model, which eliminates the financial burden typically associated with prescription medications. This ease of access to necessary treatments has strengthened customer loyalty and cemented Woodstock Drug as a trusted healthcare provider in Bibb County.
Its “zero-zero-zero” model—zero copays, zero deductibles, and zero coinsurance—ensures that employees of self-insured companies, like those at Mercedes-Benz, can obtain their prescriptions without any out-of-pocket expenses.
For pharmacies like Woodstock Drug, Curaechoice has proven to be a valuable tool for attracting new customers, increasing prescription volume, and reinforcing their role as essential community healthcare providers.



